Our Story

On one typically rainy English afternoon I came to the realisation that the vast majority of womenswear shops never really reflected their customers’ personalities; their individuality. I love that as women, we are all so unique and this is also true of our needs when buying clothes. It seemed wrong then that the majority of clothes on the high street followed the same trend and were available en masse. 

It was from this that White Feather was born in 2012, with a commitment to championing independent brands and quality pieces. We only partner with brands whose values we share and products we genuinely love. 


Our collections are carefully curated to reflect the diversity of the women who shop with us. We stock a range of brands with their own unique style, including Scotch & Soda, Desigual and Save The Queen. Our buying process is guided by our dedication to you; our customers. Your clothes should bring you joy and this is our driving force. 


My ethos has always been about making people feel good inside and out, and White Feather continues to embody that spirit. Now, 8 years on from opening our doors, all of us at White Feature count ourselves lucky each and every day - that's down to you; the amazing people that walk through our doors and visit our online store. We love meeting and hearing from you so if you are looking for something in particular or have a question about any of our products, don’t hesitate to get in touch. 

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Our Sherborne Store


Our store is situated in the centre of Sherborne, a picturesque market town in northwest Dorset. Having previously run a small business selling bespoke handbags and jewellery from people's homes, I always longed for a 'base'; a sanctuary for both myself and my customers. Set in a period building, at White Feather Sherborne we have created a calm and welcoming space for you to browse our range. 

As a team we are dedicated to making our customers feel their best. Whether you’re looking for the perfect outfit for an event, a classic wardrobe staple or an ideal gift for someone special we will be on hand to help you and have a friendly chat.